3 minutes with James Sundin

Introducing James Sundin, Co-founder and Chief Evangelist at R.E.P.R.E.S.E.N.T Group, and expert in growing bookkeeping, accountancy and SaaS businesses.

How did you get into the world of finance?

Honestly? Fell into it. Like most of us!

I didn’t grow up dreaming of spreadsheets or tax codes but once I landed in it, I realised it’s one of those industries where you can actually make a proper impact on people’s lives and businesses.

Plus, I love a good challenge and finance definitely keeps you on your toes.

What’s the best part of your job?

The people. Always the people. Whether it’s clients, collaborators or my team it’s the relationships that make it.

I get a buzz from seeing people grow, succeed and do things they didn’t think they could. The numbers are cool but it’s the humans behind them that matter most.

What made you start R.E.P.R.E.S.E.N.T?

Because it had to be done.

I looked around and didn’t see enough people who looked like me in the room or even near the building.

So instead of moaning about it, I decided to do something.

R.E.P.R.E.S.E.N.T® is about opening doors, shaking things up and making this industry more reflective of the world we actually live in whilst doing good in the world in the process.

What advice would you give someone wanting to get into the industry?

Be bold. Be curious. Ask questions.

Don’t be scared to be different,  that’s your power.

The industry needs fresh thinking, new perspectives and energy, so back yourself.

Find your people… mentors, mates, allies, they make the journey ten times better.

Why do you think it’s important that the industry attend Accountex Summit Manchester?

If you care about where this industry is going, you’ve got to be part of the conversation.

Accountex isn’t just talks and stands, it’s where ideas fly, partnerships form and real change starts.

Also… Manchester. Great people. Great energy. Great businesses.

Accountex Summit Manchester is taking place at Manchester Central on 23 September 2025.

For further information, please visit www.accountexmanchester.com.

Book your free ticket here.

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